It need not be costly to have someone build a small business website for you and in theory the website will soon pay for itself in the income it generates from new sales.
The thought that you could build your own website may have occurred to you but you may not sure if it would be cost effective or not. Think about the following points. first of all, do you have the spare time necessary to dedicate to putting a website together? secondly, what do you wish to achieve from your new website?
You can work out how to design and build a basic website for yourself. I by no means intend to suggest that web design isn't an extremely in depth subject or that it doesn't require a lot of study and skill but at a basic level and with a bit of applied learning you can achieve some pretty good results.
If you are the type of individual who picks up and learns new skills easily, you could be good at making your own website. Before you can begin, you will need to gain some idea of CSS, HTML and basic web design and layout. This list however is not exhaustive.
So, we return to our first question. Do you actually have enough spare time to develop these skills?
Maybe you are wanting to create your own business, you have had enough of working for someone else and are happy to put in the hours necessary to learn the basics. Look online, where you will find a load of resources available to help you, purchase an up to date 'Build Your Own Website' book, take a look at some tutorial sites. You will find many learning avenues to direct you.
You might however be considering this option from a completely different situation. You may already own or run a business and find it difficult to find the time to carry out your usual workload. In this situation, creating your own business website is not going to be the best path for you as insufficient input is likely to result in a website that does not do your business any justice.
Second question to ask yourself. What do you hope your new website will gain you? You should also consider where your niche within the market sits. Have a look at some of your direct competitors websites.
If you are needing your website to give you a basic web presence with your contact details, helping potential customers in your local area to find and contact you. A small site coming up in the search engine results may be all you need. A basic website to fulfil this need is totally achievable.
Your type of business may fall in to what is thought to be a more professional category such as accounting, law or finance. Would a basic looking site convey the appropriate impression to your potential customers? Do a Google search for some search terms that you want to have a website ranking for. What is the level of competition in your field? Take a look. If you see that the measure is above what you can realistically achieve then hiring a professional web designer may be the better option for your business.
To conclude the above; If you have the time required to gain the new skills you need and go on to build a site of a high enough standard for your needs, then go for it! but if not, then you will need to hire a professional. One last thing to note is that creating your website is just stage one, if no one can locate it on Google then you have wasted your time. You need your website to be at the top of the search ranking in order for it to benefit your business.
If you are a small business owner and you don't have some sort of web presence to promote it then you are missing out on crucial potential customers and sales. Creating a website for you business may not be too difficult to do by yourself but you first need to decide whether you have the time to learn how to do it and whether or not the results will bring you any more sales.
You can work out how to design and build a basic website for yourself. I by no means intend to suggest that web design isn't an extremely in depth subject or that it doesn't require a lot of study and skill but at a basic level and with a bit of applied learning you can achieve some pretty good results.
If you are the type of individual who picks up and learns new skills easily, you could be good at making your own website. Before you can begin, you will need to gain some idea of CSS, HTML and basic web design and layout. This list however is not exhaustive.
So, we return to our first question. Do you actually have enough spare time to develop these skills?
Maybe you are wanting to create your own business, you have had enough of working for someone else and are happy to put in the hours necessary to learn the basics. Look online, where you will find a load of resources available to help you, purchase an up to date 'Build Your Own Website' book, take a look at some tutorial sites. You will find many learning avenues to direct you.
You might however be considering this option from a completely different situation. You may already own or run a business and find it difficult to find the time to carry out your usual workload. In this situation, creating your own business website is not going to be the best path for you as insufficient input is likely to result in a website that does not do your business any justice.
Second question to ask yourself. What do you hope your new website will gain you? You should also consider where your niche within the market sits. Have a look at some of your direct competitors websites.
If you are needing your website to give you a basic web presence with your contact details, helping potential customers in your local area to find and contact you. A small site coming up in the search engine results may be all you need. A basic website to fulfil this need is totally achievable.
Your type of business may fall in to what is thought to be a more professional category such as accounting, law or finance. Would a basic looking site convey the appropriate impression to your potential customers? Do a Google search for some search terms that you want to have a website ranking for. What is the level of competition in your field? Take a look. If you see that the measure is above what you can realistically achieve then hiring a professional web designer may be the better option for your business.
To conclude the above; If you have the time required to gain the new skills you need and go on to build a site of a high enough standard for your needs, then go for it! but if not, then you will need to hire a professional. One last thing to note is that creating your website is just stage one, if no one can locate it on Google then you have wasted your time. You need your website to be at the top of the search ranking in order for it to benefit your business.
If you are a small business owner and you don't have some sort of web presence to promote it then you are missing out on crucial potential customers and sales. Creating a website for you business may not be too difficult to do by yourself but you first need to decide whether you have the time to learn how to do it and whether or not the results will bring you any more sales.
Source : By Ade Lewis,About the Author:
Web Design Bristol (http://www.willowtreedesign.co.uk/) agency Willow Tree Design has created many successful, high ranking websites for small and medium sized businesses. We can give you help and advice on setting up your new business website and offer SEO services to help you make your new site successful. Bristol Web Design (http://www.willowtreedesign.co.uk/).
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