The Impact of Social Media on Your Rankings
ARTOYOSEVENTHREE
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The Impact of Social Media on Your Rankings
Getting a high search engine ranking used to be all about keywords, meta tags, site structure, and inbound links. Even today, these are some of the things that search engines are looking for in order to assign these pages higher ranking. Unfortunately, this system wasn't enough as there were tons of sites that were promoting nothing but spam or other scam opportunities. This was a major problem because people still use search engines on a daily basis to find something and they are very likely to click any of the top links on the first page of results. Around the time when spam was very prevalent, social media marketing sites were on the rise. Sites like Friendster and MySpace launched as the forerunners while Facebook and Twitter followed with a huge bang. Even spammers saw huge opportunities to spread their content there because of the millions of users registered to these sites.Although spam is still a huge issue today, search engines have found a way to take social media into consideration when it comes to the ranking of your page. This refined algorithm should punish those spam pages and give other sites that are socially active a nice boost. Here are some of the ways social media marketing can impact your ranking.
Social Sharing, It is very easy to share a page with other people these days. You just have to put a button or widget that links to the social media site. Any visitors that click the button will instantly share a link to that page on the social networking profile for all friends and contacts to see. This is an effective social media marketing technique because it has viral potential. Other people that see the link from the profile page can share it with their contacts and spread continues if the link is appealing. A good social media agency should assist you in making a nice looking post that is most likely to receive a few clicks. Search engines can see if a link to a site is popular in the social media avenues. This will affect the ranking once other factors are considered.
Social Reaction, Blogging is becoming a more popular social media marketing activity because it is so simple to keep pumping out new content. Content is still very important when it comes to marketing especially if you want to increase your conversion ratio. It always helps to look for a social media agency that offers article writing services as that can increase your rank as well.
But blogging is more than just a simple platform for adding new content. Don't forget that users have a chance to interact too and that can also affect your search engine ranking. Whether it is positive reviews or good ratings, search engines will consider. This makes perfect sense because pages that get a lot of positive reception are most likely legit pages and not spam pages. This also means that you have to be careful when seeking social media marketing assistance from a social media agency. You don't want to go for an agency that resorts to spam tactics because those sites get heavy penalties once the search engines detect suspicious content.
Social Sharing, It is very easy to share a page with other people these days. You just have to put a button or widget that links to the social media site. Any visitors that click the button will instantly share a link to that page on the social networking profile for all friends and contacts to see. This is an effective social media marketing technique because it has viral potential. Other people that see the link from the profile page can share it with their contacts and spread continues if the link is appealing. A good social media agency should assist you in making a nice looking post that is most likely to receive a few clicks. Search engines can see if a link to a site is popular in the social media avenues. This will affect the ranking once other factors are considered.
Social Reaction, Blogging is becoming a more popular social media marketing activity because it is so simple to keep pumping out new content. Content is still very important when it comes to marketing especially if you want to increase your conversion ratio. It always helps to look for a social media agency that offers article writing services as that can increase your rank as well.
But blogging is more than just a simple platform for adding new content. Don't forget that users have a chance to interact too and that can also affect your search engine ranking. Whether it is positive reviews or good ratings, search engines will consider. This makes perfect sense because pages that get a lot of positive reception are most likely legit pages and not spam pages. This also means that you have to be careful when seeking social media marketing assistance from a social media agency. You don't want to go for an agency that resorts to spam tactics because those sites get heavy penalties once the search engines detect suspicious content.
By John McMillan, About the Author:
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