International Brand Naming And How Words Can Hurt You
ARTOYOSEVENTHREE
18.46
It was the famous publicist PJ Barnum who said in 1855 "I do not care what people say about me but get my name right".
In today's international marketplace, getting names right is vital.
Marketers and brand managers are becoming more and more concerned that their newly created name will be inappropriate in their target markets.
In today's international marketplace, getting names right is vital.
Marketers and brand managers are becoming more and more concerned that their newly created name will be inappropriate in their target markets.
